I run a creator sourcing pod at a UK influencer marketing agency, and I build the systems that run it. Every tool on the market solves discovery. Almost none of them solve what happens after, once the creators are found and the real work starts.
Nothing here is a product you adopt. Every build starts from your actual workflow, your sheets, your stages, your naming. Your judgment stays human and the admin wrapped around it stops being manual. Three recent builds, as examples of the shape this takes.
Your client sheets become live, branded dashboards that update themselves. No more compiling brand-ready reports by hand, or screenshotting Stories the night before a call.
Your pods keep working in the sheets they already use. Adding a client is one config entry, not a code change.
Sourcing, vetting and assignment in one place, so who does what stops being a Monday guess. Chasing, approvals and progress all stop living in someone's head.
Your vetters keep vetting. The system just stops them re-reviewing work that never should have reached them.
Your creator roster and contact data, owned outright, screened for deliverability and deduplicated. Stop paying twice for records you already hold.
You own the records and the history. Every lookup after the first one is free, permanently.
A platform is what you build when a problem has outgrown everything else. Far more often the answer is an agent, a script, an extension or a pipeline that takes a fortnight and quietly removes a job nobody wanted. Same approach, same person, much shorter timeline.
Scoring, vetting, extraction, classification and research, wired into the workflow rather than sitting in a chat window.
For the tools with no usable API. Capture, enrich and write back from inside the interface your team already lives in.
Multi-source waterfalls with deduplication, verification and provenance, so what lands in your database is trustworthy.
The thing your team opens every morning. Built for the people using it, not for a demo.
Forms, sheets, CRMs and inboxes joined up, so the handoffs stop depending on somebody remembering.
Recurring client reports, one-pagers and exports produced on a schedule instead of on a Thursday night.
If it is repetitive, undocumented, or lives in one person's head, it is probably in scope. The starting question is never which tool, it is which part of the week you want back.
A custom platform built for a UK influencer marketing agency, in daily production use. Every number below is measured from the live database, with the method and the limits published alongside it.
Every platform on the market sells search: filters, creator profiles, a database. Then it hands you a list, and the list becomes a spreadsheet, and the spreadsheet becomes the job. The expensive part was never finding creators. It is everything that happens once you have.
Agencies sell taste, relationships and meticulous vetting, and they are right to. Nothing here replaces a vetter's eye. It removes the clerical work wrapped around it, so the expensive judgment gets spent on creators worth judging.
Every action is a timestamped event, so capacity, speed and quality are derived from the work itself. Nobody maintains the planning numbers, because the planning numbers are a query over what actually happened.
A deterministic layer computes what is physically possible. A language model judges the shortlist. Then the maths clamps the model back to capacity. The failure mode of an AI assignment tool is confident overcommitment, and the fix is not a better prompt.
Your creator roster is an asset your agency builds every day. Kept properly it compounds, survives renames, and costs nothing to read again. Rented, you pay for the same answer every time you need it.
A number that cannot be verified reads "couldn't load," never a confident zero. A tool that is confidently wrong is worse than one that is honestly unavailable, because the whole point is that people stop double-checking it.
"I had an absolutely wonderful experience working with Aaron to deliver on a slightly abstract idea for our landing page. Coming into this with design experience but none in the style I was aiming for but was very open to feedback and got up to speed quickly. In tandem we are able to deliver something I was proud to showcase. Made my vision come to life. Beyond his technical capability and tenacity to task, Aaron is one of the most professional people I have ever worked with on this platform. Consistently communicates, tracks notes on deliverables, provides updates and had an overall understanding and positive attitude throughout this entire engagement. I will be working with him again in the near future."
"Aaron is the best. Super thoughtful, logical, eloquent, organized. He understood the context and our problems quite well helped solved through. He's skilled at not just operations but contextual operations, automation, and beyond. Really solid systems (and overall) thinker. Pleasure to deal with, efficient communication. He's just awesome."
Bring the process that is quietly eating your team, whether that is a platform-sized problem or a fortnight-sized one. We will work out what it costs you today and what it would take to remove.
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